📣 Marketing & Sales Strategy – EXIM Business
1️⃣ Target Audience
🧭 For Exports:
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International wholesalers, importers, and retailers
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Distributors, online marketplaces (e.g., Amazon Global, Etsy)
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Hotels, restaurants, and specialty stores (for food, textiles, etc.)
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Government buyers (tenders, bulk orders)
🧭 For Imports:
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Domestic wholesalers, resellers, and retail chains
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E-commerce sellers
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Manufacturing companies (for raw material or components)
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Institutional buyers (schools, hospitals, government)
2️⃣ Sales Channels
| Channel | Details |
|---|---|
| B2B Portals | Register and list on Alibaba, IndiaMART, TradeIndia, Global Sources |
| Own Website | Build a professional website with product catalogs, certifications, etc. |
| E-commerce | Use Amazon Global, Etsy, eBay (for suitable products like crafts or foods) |
| Email Outreach | Direct emails to potential buyers, using databases from trade shows or B2B portals |
| Freight Forwarders & Trade Agents | Partner with agents who connect buyers and sellers abroad |
| LinkedIn & Social Media | Targeted outreach, product showcases, and B2B networking |
3️⃣ Promotional Activities
| Activity | Purpose |
|---|---|
| Trade Fairs / Expos | Meet buyers & suppliers, build credibility |
| Digital Marketing (SEO, PPC) | Attract international clients to your website |
| Samples & Catalog Distribution | Let buyers test quality before ordering |
| Google Ads / LinkedIn Ads | Target specific business regions and industries |
| Export Promotion Councils | Use government-backed support for matchmaking and leads |
4️⃣ Pricing Strategy
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Cost-Plus Pricing: Add markup based on landed cost (including duties, freight, packaging).
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Volume Discounts: Encourage bulk orders with better pricing tiers.
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Incoterms Consideration: Pricing adjusted based on FOB, CIF, EXW terms.
5️⃣ Sales Funnel Strategy
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Lead Generation: Online listings, inquiries from trade shows, ads
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Lead Nurturing: Emails, product brochures, videos, samples
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Conversion: Negotiation, quoting (Proforma Invoice), agreement
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Post-Sale Support: Order tracking, complaint handling, reordering
6️⃣ Customer Relationship Management (CRM)
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Use tools like Zoho CRM, HubSpot, or Monday.com to:
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Track leads, communications, follow-ups
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Manage buyers and suppliers
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Maintain long-term relationships
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7️⃣ KPIs to Track
| Metric | Why It Matters |
|---|---|
| Number of leads/month | Measures outreach success |
| Conversion rate | Measures sales efficiency |
| Order volume/frequency | Tracks buyer engagement |
| Cost per lead | Measures marketing cost efficiency |
| Customer retention rate | Measures relationship success |
Informative article! The points about international trade are very relevant. I also suggest exploring Google Map Data Extractor Software https://www.r2media.in/Gmap-Data-Extractor-Software to quickly collect verified leads for import/export businesses
ReplyDeleteGreat insights on marketing and sales strategies for the EXIM business! Understanding the nuances of export and import is crucial, and having guidance from a UK VAT Specialist can help businesses navigate VAT compliance while focusing on growth. To know more about VAT solutions and expert guidance, visit website—this is a valuable resource for anyone operating in international trade.
ReplyDeleteGreat explanation of export regulations. Using an Exporter of Record really helps companies reduce compliance risks, especially in countries like Netherlands and South Korea.
ReplyDeleteGreat perspective on international shipping compliance! The concept of importer of record is crucial for businesses navigating global trade regulations. Thanks for sharing such clear insights — especially since understanding customs roles can be challenging for many companies. I recently wrote more about this topic here: https://medium.com/@oneunionsolutions5_53317/understanding-the-importer-of-record-key-role-in-international-shipping-and-customs-compliance-2d4db351636f
ReplyDeleteNice Blog
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